Friday, May 29, 2009

The Eight Second Rule?


John Kremer
at says...

Bookstore browsers spend an average of 8 seconds looking at the front cover and 15 seconds studying the back cover before deciding whether to buy your book? If your book cover doesn’t instantly hook their interest and eyeballs, and then convey the right message about you, your chance to make a sale is gone.

And you don’t just lose the sale. You lose a potentially long-term, highly profitable customer. Most authors, speakers and consultants use their books as the introductory product in a funnel of increasingly expensive products and services. When prospects don’t buy your book, you lose the $19.95 sale and the thousands of dollars they could have spent on your audio programs, seminars, and coaching/consulting services.

Reader sustainability is our first job when we think about marketing our work. If you can't sustain your customers you will not succeed in giving a long life to your work.

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